Do you cringe when you hear a leader tell another to go and coach someone to…? We coaches know what coaching really is and isn’t. The ICF definition of coaching is what we understand so well. And it is not only inspirational, but heartfelt. In case you haven’t read it for a while, here it is:

Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.


ICF plays a big role in advancing this definition, and there’s plenty of work left to do. How can we welcome communities that yearn to have a coaching culture, yet don’t know what it is or how to do it?

ICF is 20 years old – still young, yet mature enough to expand our view of who can be a coach. For example, what if we had a credentialing process for Manager as Coach? Imagine having organizational leaders who know what coaching is, and demonstrate competencies that bring the definition of coaching to life?

I’m running for the ICF Global Board of Directors. And if elected, I’d like to start a conversation about the other communities who should be a part of us – like these leaders who live and breath the coaching definition as we hold it.